A logo with rules, so your team applies it correctly on its own.
A recognisable logo with colours and rules your team applies correctly on its own.
A logo is a signature. A brand identity is the whole letter: the colours, the typefaces, the way a photo is chosen and how a quote looks. Clients do not recognise you by the logo alone. They recognise you by the whole, time after time.
We start with a conversation about your business, your customers and the companies you are compared with. That leads to two or three directions, worked out on real applications: a business card, a quote, a post, the side of a van. You choose what suits your business and we develop that direction in full.
The result is a short style guide with all files and rules, so everyone on your team and every printer or supplier works with the same house style.
What you get
- Logo and wordmark in every version you need
- Colours and typefaces with their rules
- Templates for quotes, invoices and posts
- A short style guide
- Print: business cards, flyers, signage
- All source files are yours
Want your new house style in every automated email and quote too? hetaibureau.be takes care of that in your CRM. If you want AI search engines to describe your brand correctly, hetgeobureau.be checks your mentions.
Questions about brand identity
Do I need a new house style or is a refresh enough?
If your logo still matches what your business does today, a refresh is usually enough: sharper colours, a better typeface and templates that fit together. A new brand identity is needed when your name, your offer or your target audience has changed.
Do I get the source files?
Yes, always. You get the logo in vector format and all templates as editable files. Without those files you are tied to an agency and we do not want that.