What SMEs really ask us.
Answers to the questions business owners ask us about websites, brand identity and imagery. Concrete and without sales talk.
Brand identity or logo: what does your business really need?
The difference between a logo and a brand identity, what goes into a style guide and when a logo is enough for your SME for the time being.
Checklist before you have a new website built
What an SME sorts out before a new website: goal, audience, content, photos, domain and email, privacy and cookies, analytics and AI visibility.
What does a good website cost for an SME?
Which factors determine the price of an SME website, what hosting and maintenance involve and why you had better agree a fixed price upfront.
Why your website generates no enquiries (and what to change)
Five reasons why an SME website gets visitors without enquiries. Plus what to change in actions, speed, form, phone number and measurement.